Hi Everyone,

Just a quick note to tell you that we're kicking off our Start Your Business Bootcamp at Wide Awake Geek this Saturday!  

In this 8-week course, we give you the tools and knowledge you need to move your business forward.

You’ll discover that your customers have two sets of needs: functional and emotional. We’ll show you how to think about those needs and interview new, potential customers so you can get unbiased answers. You’ll also find out how to learn what your killer idea means for your customers before you craft that compelling narrative that makes people want to spend money with you. We’ll show you how to think about your finances in an easy, intuitive way that won’t hurt your brain.

At the end of this course, you’ll walk away with a formula you can use to get your business moving. You’ll find out how entrepreneurs grow their customer bases quickly so you can launch and become profitable sooner. You'll also learn how to knock out the licensing and permitting requirements so you can get up and running as soon as possible.

Join us at Wide Awake Geek from April 27th to June 15th!
Here are the details:  https://www.facebook.com/events/694344641023461/
The class breakdown is below.

I hope to see you there!


Dan Casas-Murray
The Lean Innovator

Session Breakdown:

1. Orientation

An overview of the course along with a few key concepts we’ll use throughout. Business Model Canvas, Value Proposition Design, Traction, and Customer Messaging.

2. Customer Profile Development

Understanding that customers have emotional needs and functional needs. Hands-on charting and scripts for customer interviews that shape our Customer Profiles.

3. Value Proposition Design

Understanding how we can help customers solve their emotional needs and functional needs. Creating a product statement that articulates what your business does for your customer and how you help.

4. One-Minute Pitch

Popularly called “The Elevator Pitch,” this format will help you tell others about your business, whether they’re customers or partners. Learn the modular format we use that will fit any business and can be changed on the fly.

5. Landing Pages and other Digital Collateral

The anatomy of a landing page and its function. Tools for creating landing pages quickly without knowing anything about website design.

6. Introduction to Traction Testing

Starting out, it can feel like marketing is a shot in the dark. Learn the framework we like to use that helps us identify marketing channels quickly and cheaply. It’s like knowing where to mine for gold without having to dig deep holes everywhere first by testing small samples.

7. Finance for Startups

There are startup costs and recurring costs. Based on our Value Proposition and what we’ve learned customers are willing to pay, we can see what our costs, revenues - and profits will be from now til the cows come home.

8. Licensing, Entities, and Insurance

It’s time to get up and running. You’ve done the hardest part - you’ve identified & engaged with potential customers, so you know where to look when you’re established. Learn what business entities you can choose from, whether or not you need insurance, and how to stay in compliance with the IRS, California, and the City’s reporting requirements.

Each session will be on Saturdays from 1 pm to 3 pm. The class format will be 50% lecture and 50% hands-on with weekly homework assignments. Note-taking is encouraged.

Participants usually find that the time required outside of ‘class’ is from 5-15 hours per week.

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